MANIFESTO 01

We believe that our heritage allows us to create a more ethical company

Heritage plays an important role in the development of ethical concepts in a family business. Heritage can be thought of as the values, traditions, and beliefs that have been passed down through generations of the Moncada di Paternò family.

These values can provide a framework for ethical decision-making and behavior within the business.

Ethical values ahelp us to build trust, such as honesty, integrity, and transparency with customers, employees, and other stakeholders. When a business is seen as trustworthy, it lead to increased loyalty, positive word-of-mouth, and greater long-term success.

In summary, heritage is our strongest tool for developing ethical concepts in a family business. Our heritage guides our decision-making and ethical behavior, it helps us enormously to build trust and credibility in our environment. Today we face the world with the truth our founders started this company with. We will continue to adapt to modern times but we will never let go of our values.